| AHI Challenges and Micro-roles
 
IT/IM Strategic Business Planning, IT/IM Strategic Market Planning
 Define Product(s) or Service(s) Offerings (Overall Business and/or Specific Offerings)
 Perform Market Research and Analyze Results
 Comprehend Market Need for Product or Service and Fit With Corporate Strategy
 Define Product/Service Development Process and Required Resources and Schedule
 Assessment of the Capability of the Client to Make an Informed Decision of the Product re: Implementation and Use of the System
 Determine Required Investment and ROI
 Development of Multi-Year Plan and Budge
 Promoting the Plan and Budget, e.g., to Senior Management
 Management of Expectations
 Selling Systems and Services
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